



You shouldn’t have to bleed to feel clean.
Brushing harder isn’t healthier — yet most brushes are designed to scrape and punish your gums. The more pressure you use, the worse it gets.
Imagine if your brush worked with your gums instead of against them — gentle, yet powerful enough to clean every tooth perfectly.
If brushing makes your skin crawl, it’s not your fault.
For some people, the sound, scrape, and rough drag of a toothbrush can feel unbearable — like nails on a chalkboard. You tense up, rush through it, or skip it entirely.
What if daily dental care didn’t have to feel that way — what if it could actually feel soothing?